Though email marketing has been around for decades, it’s constantly evolving to stay current with new technologies, trends, and capabilities. Customers are getting savvier and static marketing is no longer efficient. As email evolves, it’s imperative that brands evolve alongside its capabilities. Interactive emails are one of the key ways that brands can harness the full power of email marketing and stick out amongst competitors. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73% and adding videos to your email content can boost click rates up to 300%.”
Though the term may sound technical, interactive content simply includes anything that consumers click on, swipe, or interact with. Some of the most common examples currently include hover effects, videos, GIFs, customer surveys, product carousels, or exciting and interactive calls to action. By including this dynamic content, customers are entertained and are far more likely to absorb the brand messaging. Even better, interactive content inherently boosts engagement.
Companies can take this a step further by combining personalization with interactive content. By making customers feel like they are being personally and directly spoken to, companies can plant the seeds of brand loyalty. Pairing personalization with fun, engaging, and interactive content will not only foster interest and curiosity, but it will make the customer’s experience that much more memorable. Adding interactive elements to emails can be small, simple additions to content, but these tiny changes will surprisingly have major impacts.
Ready to create engaging and interactive email content? Contact Site Impact to hear how we can help.