Data privacy concerns are a legitimate and shared concern for businesses, customers, and organizations alike. January 28 is celebrated annually as Data Privacy Day to raise awareness about these issues and to remind consumers of their rights. In September 2021, Apple announced a number of changes to their data privacy policies that triggered a mass hysteria among email marketers. With Apple Mail and Apple mobile devices making up over 35% of the global email provider market share, it was no wond...

The Super Bowl is one of the biggest occasions of the year for football fans. With millions of people tuning in to watch, it’s a great opportunity for businesses to reach out to this captured audience and promote their products or services. But how do you reach them? Traditional advertising can be expensive and may not reach your target audience effectively. This is why omni-channel advertising is the perfect solution for reaching football fans during the Super Bowl. Omni-channel advertisi...

Are you looking to reach your target audience in a more efficient and effective way? Site Impact is partnering with Amazon OTT to give you the opportunity to add layers to your marketing campaigns. Marketers are always looking for ways to reach a larger audience. One of the most effective methods of doing this is through combining Over-the-Top (OTT) and Site Impact (SI) to drive users back to your client's website. This combination not only increases daily attributed OTT users, but also allows f...

As we look ahead to the new year, it's important to consider how you can optimize your marketing strategies in Q1. Whether you're looking to reach new customers or increase revenue, there are some innovative angles you should keep in mind as you plan your campaigns. At Site Impact, we have compiled a few creative ideas for your Q1 campaigns that will help ensure success and drive growth. Email marketing is still a powerful tool businesses can use to reach customers quickly and easily. Here are s...