More and more, brands of all sizes have been looking into starting email marketing efforts, and it’s not surprising; email is one of the best-performing channels, with an ROI of $44 per every $1 spent. Turning leads or potential customers into purchases and conversions is easy to accomplish with email, but it does take a little knowledge heading into the waters to make the best moves starting out. Site Impact’s experts all agree: a good base of information and strategy before you st...

Site Impact has long touted the benefits of automation and AI when it comes to implementing more effective email marketing. Automation takes all of the tedious legwork out of campaigns, making it easier to focus on those aspects that really drive value and increase opens and conversions. But while automation is a great tool, there is no question of the fact that sometimes it fails. Sometimes things don’t work the way they’re supposed to, leaving marketers and brands in something of a...

Climate change has become a growing concern, resulting in more people looking for sustainable alternatives to former wasteful practices. While the digital arena doesn’t exactly have this problem, the ethos of recycling and “upcycling” content you’ve worked hard on for consumers interested in your brand is something that translates well. Email marketing is a great avenue for making sure that the hard work you put into content and creative for your website, blog, or social ...

It’s become a simple and immutable fact that email marketing has shifted its focus, as an industry: it no longer works to just blindly send out an email to as many addresses as possible and hope that some will convert. Instead, it’s important for brands and marketers to target highly selective groups of interested consumers with highly relevant content, tailored to a consumer’s interest and level of engagement. List management has never been more important than it is now, with ...