Resources hub
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September 2026
Press
A new Site Impact report finds consumers don’t reject personalization — they reject repetition, outdated data and marketing that misses the moment.
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August 2026
Press
James Malcolm's perspective on the State of the AI Frontier 2026 — answers to our questionnaire on where AI is heading.
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June 2026
Press
For business users, breakthroughs on the data front are bringing organizations greater personalization capabilities. AI-driven audience modeling employs machine learning to generate predictive audiences from large-scale identity graphs. This means no longer having to “rely on marketers to manually define who they want to reach,” said James Malcolm, chief product and chief technology officer at Site Impact.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Promoting checking accounts to drive new customer acquisition
Strategy: 3-month campaign leveraging Email Enhanced, Facebook, and Display Retargeting
Age 18-77
Has health insurance
Household goods buyers
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New customers acquired
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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August 28, 2026
Blog
The average U.S. hotel booking for summer 2026 is 2.22 nights, according to SiteMinder data covering more than 1.5 million reservations at the same hotels from June through September. A year earlier, the average was 2.26 nights.
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August 18, 2026
Blog
People don’t research companies in one place anymore.
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July 28, 2026
Blog
Most campaigns start with a clear idea of who the marketer wants to reach.
Self-serve
White-label
200M+ consumers
