Data Privacy Day – How Site Impact Ensures the Security of Your Data January 27, 2023, | Posted by Kia Zalewski

Data privacy concerns are a legitimate and shared concern for businesses, customers, and organizations alike. January 28 is celebrated annually as Data Privacy Day to raise awareness about these issues and to remind consumers of their rights. In September 2021, Apple announced a number of changes to their data privacy policies that triggered a mass hysteria among email marketers. With Apple Mail and Apple mobile devices making up over 35% of the global email provider market share, it was no wonder that some were predicting the end of email marketing as we know it. However, email marketers have adapted their strategies to create safe and secure communication for users. At Site Impact, we take data privacy seriously. We understand that our clients need reassurance that their data is secure, so let’s look at how we ensure the security of our client’s data. 

At Site Impact, protecting private information is a priority. We have implemented policies and procedures to ensure the security of all data stored on our systems. These policies include encryption, access control protocols based on user roles, regular system reviews, and software updates when necessary. We also have strict data retention policies in place that govern how long we hold onto customer information after it has been collected or used for processing purposes. Personal data collected by Site Impact is only kept for as long as it serves its purpose before being securely deleted from our systems. This ensures that no personal information will be held by us for longer than necessary and gives our customers peace of mind knowing that their data is being handled responsibly. 

Site Impact takes extra precautions to protect your data with industry-leading security protocols such as TLS (Transport Layer Security) encryption and tokenization technology to prevent unauthorized access by unauthorized third parties. Our systems are regularly tested and monitored to ensure the highest level of security possible at all times. We also provide users with an audit trail so they can track who has accessed their information at any point in time.

It's important for businesses today to make sure they're taking the necessary steps to ensure the safety of their customers' private information—and this includes implementing strong security protocols like those employed by Site Impact.