Although email marketing has been around almost as long as email itself has, it remains one of the most viable and rewarding methods of reaching out to and maintaining relationships with customers precisely because it has kept up with advances in technology. That is why Site Impact has evolved with the ever changing landscape of email technology and has made it more and more exciting for marketers to tap into capabilities and make a real impact on subscribers.
One of the biggest trends in email marketing now is the incorporation of more high-tech elements, including animation and video and custom fonts. Updates to iOS and Android systems alike have made it possible for marketers to embed not just clever content and clean, interesting creative design into their emails but also short videos that will autoplay on open, as well as animated elements that will catch the eye. While animated objects have a limited receptibility--not all devices and operating systems support them--they are becoming more popular as consumers respond to them. Custom fonts, while not an obvious thing, allow brands to maintain identity across multiple platforms: site, email, and other advertising efforts. This creates a clean, professional appearance that engages customers. One major piece of news in the most recent iOS updates has been the ready availability of video--and, gradually more, live video--to email. This is and will increasingly be a game-changer for marketers, adding value to email campaigns with a minimum of effort.
Another major tech trend in email marketing is gamification. This refers to the act of incorporating game mechanics into non-game venues (such as email) to drive desired behavior from a person or a group of people. The goal at Site Impact is to motivate a subscriber to complete a task in order to gain a reward increases engagement and enhances a relationship. This is being accomplished by several brands--including, notably, Taco Bell--through mechanisms like mobile identifiers and cookies that track consumer movements from email to landing pages or email to sites. Creating little games, based on clicks and repeat visits to various sites, is something that technology is making more possible--and it’s a trend that marketers are eager to capitalize on, especially since the resulting conversions are higher.
Hyper-personalization is a growing trend within the industry, bred by the increasing availability of tracking and customer behavioral data. By using customer tracking and demographic information, brands an create specific messages for specific groups of people on their email lists; this is in stark contrast to the previous method of “blasting” emails out to all members of a list--which while it used to work fairly well is no longer a great strategy. As more and more technology becomes available for segmenting lists, email campaigns can focus in more and more, becoming almost one-to-one personal. Expect for this trend to continue and for those brands relying on older-fashioned methods to lose out.
As email becomes more and more integrated into consumers’ daily lives, accessible everywhere they are, email marketing has responded, with brands and marketing companies, like Site Impact, developing tools that allow them to hyper-target and personalize their email campaigns, and incorporate new bells and whistles into their emails, attracting attention and garnering engagement from both new customers and long-term, loyal buyers. Expect these trends to deepen, especially as mobile platforms make more tools and more capabilities accessible for email users. Stay in touch with Site Impact and stay in the know of what trends are likely to stick around is important for moving forward with confidence--and it will make a big difference in the year to come, as well as during the holiday season we’re currently in.
Stay at the forefront of the most relevant technology and trends associated with Email Marketing with Site Impact. Visit www.siteimpact.com, email info@siteimpact.com or call 954-982-7900.
Although email marketing has been around almost as long as email itself has, it remains one of the most viable and rewarding methods of reaching out to and maintaining relationships with customers precisely because it has kept up with advances in technology. That is why Site Impact has evolved with the ever changing landscape of email technology and has made it more and more exciting for marketers to tap into capabilities and make a real impact on subscribers.
One of the biggest trends in email marketing now is the incorporation of more high-tech elements, including animation and video and custom fonts. Updates to iOS and Android systems alike have made it possible for marketers to embed not just clever content and clean, interesting creative design into their emails but also short videos that will autoplay on open, as well as animated elements that will catch the eye. While animated objects have a limited receptibility--not all devices and operating systems support them--they are becoming more popular as consumers respond to them. Custom fonts, while not an obvious thing, allow brands to maintain identity across multiple platforms: site, email, and other advertising efforts. This creates a clean, professional appearance that engages customers. One major piece of news in the most recent iOS updates has been the ready availability of video--and, gradually more, live video--to email. This is and will increasingly be a game-changer for marketers, adding value to email campaigns with a minimum of effort.
Another major tech trend in email marketing is gamification. This refers to the act of incorporating game mechanics into non-game venues (such as email) to drive desired behavior from a person or a group of people. The goal at Site Impact is to motivate a subscriber to complete a task in order to gain a reward increases engagement and enhances a relationship. This is being accomplished by several brands--including, notably, Taco Bell--through mechanisms like mobile identifiers and cookies that track consumer movements from email to landing pages or email to sites. Creating little games, based on clicks and repeat visits to various sites, is something that technology is making more possible--and it’s a trend that marketers are eager to capitalize on, especially since the resulting conversions are higher.
Hyper-personalization is a growing trend within the industry, bred by the increasing availability of tracking and customer behavioral data. By using customer tracking and demographic information, brands an create specific messages for specific groups of people on their email lists; this is in stark contrast to the previous method of “blasting” emails out to all members of a list--which while it used to work fairly well is no longer a great strategy. As more and more technology becomes available for segmenting lists, email campaigns can focus in more and more, becoming almost one-to-one personal. Expect for this trend to continue and for those brands relying on older-fashioned methods to lose out.
As email becomes more and more integrated into consumers’ daily lives, accessible everywhere they are, email marketing has responded, with brands and marketing companies, like Site Impact, developing tools that allow them to hyper-target and personalize their email campaigns, and incorporate new bells and whistles into their emails, attracting attention and garnering engagement from both new customers and long-term, loyal buyers. Expect these trends to deepen, especially as mobile platforms make more tools and more capabilities accessible for email users. Stay in touch with Site Impact and stay in the know of what trends are likely to stick around is important for moving forward with confidence--and it will make a big difference in the year to come, as well as during the holiday season we’re currently in.
Stay at the forefront of the most relevant technology and trends associated with Email Marketing with Site Impact. Visit www.siteimpact.com, email info@siteimpact.com or call 954-982-7900.
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